PRESERVATION AND DEVELOPMENT OF HUMAN POTENTIAL OF UKRAINE IN MODERN CONDITIONS

The article analyses the process of transforming human potential into capital, as well decisive role capital in formation a competitive economy. issues ensuring conditions, identifying problems and evaluating prospects for development Ukraine are investigated. aim is to substantiate contradictions reveal explaine gap between them, determine type their reproduction show some ways preservation modern conditions. hypothesis assumption that formed result accumulation knowledge, skills experience does not guarantee its bearers will receive higher incomes from labor. transformation involves capitalization acquired which influenced by many objective subjective factors. Research Methodology based on classical theory contemporary approaches recourses development. In addition, following methods were used research process: theoretical generalization (concept capital) analysis synthesis (component structure potential, levels phases types reproduction), quantitative-qualitative (determination quantitative qualitative characteristics potential), comparative (studying comparing indicators different countries), statistical sociological (using data statistics research). Findings include our propositions creating jobs, establishing interaction labor market educational services, developing infrastructure market, raising standard living population, limiting unemployment rate, supporting motivation work, regulating population migration. These factors require special measures create conditions economy Ukraine.